It’s no secret that psychology and digital marketing goes hand in hand, and that video is the medium that best influences the human mind. In this blog post you can learn more about how you can apply psychological theories in your digital video marketing. A good marketing strategy is all about understanding the customer, their
Video is given more and more space in corporate digital marketing and social media. The reason? Companies needs to get involved and engaged in their potential customers, otherwise they won’t convert and become paying customers. This gets done effectively with video. According to Syndacast, 74% of all internet traffic will consist of video by 2017. Twitter also reports that updates which includes videos and
3 Reasons Why Your Business Needs an Explainer Video A business goes through a number of phases. It could be in a startup phase where it needs to quickly present its idea to the market and target audience. Or it could be a well-established company that is just about to launch a new product. No matter what
LinkedIn has been around since May 2003 and is today one of the greatest professional networks with more than 467 million members in over 200 countries. Most professionals today do have a private Linkedin profile, but it’s just as important for businesses to reflect their brands on networks such as LinkedIn. But how do you
You are probably familiar with the expression “You never get a second chance to make a first impression” – and guess what? That applies to landing pages as well. The landing page is, as you already know – the first thing that many of your potential customers will see of you and your company. According
Most people probably know that what’s behind a company’s success is – you guessed it – the people. Let’s say that you’re standing in front of the task of recruiting one, or perhaps a couple of talents to your company – how do you reach the right candidates? With a video job ad of course!
Instagram is today one of the world’s largest mobile advertising platforms, counting 500 million active users across the world. According to a survey, 60% of all Instagram users are finding new products when using the platform, 75% are acting after being inspired by a post and nearly half of the users are following accounts that
LinkedIn is the largest professional network in the world. In addition to reaching out to talent, LinkedIn is also the right social media platform to connect with prospects as a B2B vendor. Videos on social media are shared 1200% more times than posts with text or image. Subsequently, to reach out to the right target
433 million people use LinkedIn, which is the biggest professional network in the world. Building your employer brand here is important so that you reach the platform’s millions of users. In fact, your employer brand is incredibly important for attracting the right talent, lowering recruitment costs and retaining employees. In this article, you learn how
According to Pew Research Center, 70% of all Facebook users use their accounts on a daily basis. In addition, 43% use them several times throughout the day. This user engagement means that Facebook is one of the most cost-effective ad platforms. At the same time, video content and a dedicated landing page increase conversions on
The VideoBurst blog
Welcome to our blog! Here we write about different ways you can use video to improve your business and your digital marketing. Let us inspire and hopefully learn you a thing or two about online video. Here you can find insights and learn about brand ambassadors, how you go viral with video, customer engagement, customer loyalty, increased conversion, reduced churn, improved customer meetings etc. Thank you for reading!